1. What stories are covered every year? Homecoming, holidays, sports, college, etc.
•What time of year did these stories run? One big story each season change.
•Are any of the same people involved year after year? Yes, because if somones goods at something they are going to keep getting recognized.
2. What was the biggest story of each year? Probably homecoming.
3. How many personality sketches of students were run each year? 30 or so
• What types of students were interviewed? (athletes, student leaders, etc.) All types!
• Was any one student constantly featured in one year? Why? Not really, but like I said before if someone is good at something they will keep getting recognized in the paper.
• Do you think this was fair? Yeah, they deserve it. If you want to be in it, do something to get noticed.
4. How many personality sketches of faculty were run each year? Once every couple of issues
• Which teachers were featured? Unique, quirky, funny teachers normally. Married couples.
• Why those particular people? They are liked and admired by students
5. What full page features (or center spreads) did the publication carry? A lot were about excelling in sports. College and graduation was always a big one too.
• Are any of those topics still relevant? Absolutely.
6. What was a great year(s) for sports teams?
• Activities?
•Did the school have any state champions? Yes
• Olympic performers? No
• Other honors? Yes
7. Find a story that uses background information from previous years.
8. What topics did the paper editorialize about each year?
9. What major news did the paper carry about classes? If there was a new or different class. They also put the student of the year in for each.
• Any curriculum changes?
• Any major new programs?
10. Any new equipment?
• Any building programs? Everythings always building at this school.
11. Any scandals involving students, administrators, or teachers? Not really. There was one about gambling that seemed to push the faculty's buttons.
12. What changes in fashion among students can be found? The homecoming dresses change dramatically. They get skimpier. People want to wear less.
13. What signs of changing times can you find as mirrored in the concerns of students? At the correct times there were articles about upcoming elections and I think it was noticable that some students had worries.
• What concerns never seem to change and would continue to make good stories year after year? "What is life going to be like after high school?", " What is there to do this weekend?"
14. Did the school have any championship academic teams?
• Art show winners?• Band or choir awards?• Science winners?• National honors?
15. Which clubs were most active? Speech and band are always really big. Each play always gets a lot of recognition as well.
16. What campus events made the most news? Sports.
17. What movies and music groups has the paper reviewed? The upcoming movies are always popular, I saw one on Mean Girls and Harry Potter.
18. What issues did cartoonists choose? Presidental, student jokes, current issues.
19. How has the publication’s format changed? For the most part is has stayed exactly the same. The columns and page spreads are all similar.
20. Did the demographics of your student population change? Why? I don't think I have to read these papers to know that. I would say absolutely yes just because I have noticed myself.
21. What are the school’s traditions and how did they develop? Homecoming traditions are still the same with royalty and pep fests.
• Who are the school’s traditional rivals? Apple Valley and Rosemount.
How did the rivalry begin? Cross-town, and so close.
22. What are five things most interesting about EVHS? We are really good at all aspects of our school, sports, band, speech, theatre, debate, academics. It's really cool to see that everything we do here at Eastview that we excel in it, and it stands out.
Thursday, April 30, 2009
Tuesday, April 28, 2009
CLASS NOTES
Define "Journalism" in 1-3 sentences:
It is the publishing of currents events, that are news worthy through magazines, newspapers, or the internet.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Timeliness [THINGS THAT ARE CURRENT, ex: NFL draft happening]
2. Proximity [THINGS THAT ARE NEAR TO US, ex: don't care about other countires, swine flu here right now]
3. Significance [MAJOR EVENT HAPPENING, ex: 9/11, hurricance, swine flu, elections, etc.]
4. Prominance [PEOPLE AFFECTING OTHER PEOPLE, ex: Obama gets a new puppy]
5. Unusualness [THINGS THAT ARE UNUSUAL, ex: octuplets]
6. Human Interest [FEEL GOOD STORY, ex: Kare 11 did story on Tyler Cropsey]
What are the advantages of print journalism?
1. Allows you to choose what kind of news your want to print.
2. Much more information to read, a whole section (or 10 pages) to whatever the subject may be.
3. Easier to hang out to and keep, more tangiable.
What are the advantages of broadcast journalism?
1. Easier to do, more convient. Free, doesn't cost anything.
2. News can easily can be changed easily. Nothing is set and stone. Much more current.
3. Video and audio to help bring stories to life. Helps bring more entertainment.
Why has online journalism (convergent media) become so popular?
I think that it has become so popular because it's the best of both worlds. Theres articles, and videos. Its always constantly updated and you can always choose what story you want to read.
It is the publishing of currents events, that are news worthy through magazines, newspapers, or the internet.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Timeliness [THINGS THAT ARE CURRENT, ex: NFL draft happening]
2. Proximity [THINGS THAT ARE NEAR TO US, ex: don't care about other countires, swine flu here right now]
3. Significance [MAJOR EVENT HAPPENING, ex: 9/11, hurricance, swine flu, elections, etc.]
4. Prominance [PEOPLE AFFECTING OTHER PEOPLE, ex: Obama gets a new puppy]
5. Unusualness [THINGS THAT ARE UNUSUAL, ex: octuplets]
6. Human Interest [FEEL GOOD STORY, ex: Kare 11 did story on Tyler Cropsey]
What are the advantages of print journalism?
1. Allows you to choose what kind of news your want to print.
2. Much more information to read, a whole section (or 10 pages) to whatever the subject may be.
3. Easier to hang out to and keep, more tangiable.
What are the advantages of broadcast journalism?
1. Easier to do, more convient. Free, doesn't cost anything.
2. News can easily can be changed easily. Nothing is set and stone. Much more current.
3. Video and audio to help bring stories to life. Helps bring more entertainment.
Why has online journalism (convergent media) become so popular?
I think that it has become so popular because it's the best of both worlds. Theres articles, and videos. Its always constantly updated and you can always choose what story you want to read.
Friday, April 24, 2009
Friday, April 17, 2009
Superbowl Advertisments
SUPERBOWL ADS
Company: NFL Game Day 2003
Target Audience: Males 18-26
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? There was a far out shot to show what they were doing, and then they zoomed in at then end.
What is the slogan/message for the company? Want even tougher tackles?
Was the message effective? Why or why not? Yes, Well the commercial really got my attention, and even though the "slogan" wasn't very catchy, I thought the commercial was effective and got the point across very well.
Company: Budweiser
Target Audience: Older Males (25-45)
What persuasive method used (humor, action, celebrity, human interest, etc.)? They used humor
How were camera shots and editing used to enhance the message? They used a lot of different camera shots, which made the commercial look cool but it didn't do much to help enhance the message.
What is the slogan/message for the company? No Slogan
Was the message effective? Why or why not? I thought that the commercial was funny, and was something different from most beer commercials which is why I think it caught the attention of people.
Company: Chrysler
Target Audience: Women(30-50's)
What persuasive method used (humor, action, celebrity, human interest, etc.)? They used a celebrity, Cher.
How were camera shots and editing used to enhance the message? They used far away shots to show the car, and up close shots to show the features. Fast cutting shots to make the commercial smooth.
What is the slogan/message for the company? Drive and Love
Was the message effective? Why or why not? Yes, because the target audience was towards women. They wouldn't use that slogan more so for males becaue they want something "strong". But for women they want something softer, and loveable.
Company: Pepsi Twist
Target Audience: Everyone
What persuasive method used (humor, action, celebrity, human interest, etc.)? Yes, they used the Osbournes and the Osmonds.
How were camera shots and editing used to enhance the message? They used really cool editing in this commercial, they had the Osbournes zip out into the Osmonds which was really unique because it is like no other soda commercial.
What is the slogan/message for the company? A tiwst on a great thing.
Was the message effective? Why or why not? Yes, I thought this commercial and message are extremely effective. Very creative.
Company: Fed Ex Express
Target Audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? They didn't really do anything to enhance the message.
What is the slogan/message for the company? No Slogan
Was the message effective? Why or why not? This commercial was effective because it went off the movie "cast away" and it was just funny because everything inside the package was all survival things. Sent a good message.
Company: Dodge
Target Audience: Males (30-50ish)
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/action
How were camera shots and editing used to enhance the message? The camera has a zoomed out pan shot to show the whole truck, and then zooms in to convey the message of the commercial.
What is the slogan/message for the company? Grab life by the horns
Was the message effective? Why or why not? To me not really, the commercial didn't have alot to do with the truck itself or the slogan. So the message of this commercial didn't really come across.
Company: Gatorade
Target Audience: Any athletes.
What persuasive method used (humor, action, celebrity, human interest, etc.)? The used Kevin Garnett, and Michael Jordan. Two of the best basketball players ever.
How were camera shots and editing used to enhance the message? They just had a wide shot of them playing.
What is the slogan/message for the company? Is it in you?
Was the message effective? Why or why not? Yes I thought this commercial and message were really good, I thought using the 2 best basketball players was a really good idea because kids/athletes want to be just like them. The message asks if you have it in your self to push it to be that good.
Company: ESPN
Target Audience: Males
What persuasive method used (humor, action, celebrity, human interest, etc.)? They used the guys that do the ESPN talk shows, also used humor.
How were camera shots and editing used to enhance the message? They had a few good shots throughout the commercial, nothing special.
What is the slogan/message for the company? This is SportsCenter.
Was the message effective? Why or why not? The commercial was alright, had some humor to it. Didn't wcatly get the point across.
Company: H&R Block
Target Audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Used Willie Nelson, also they used humor throughout the commercial.
How were camera shots and editing used to enhance the message? They just had alot of different camera shots, nothing really pretaining to the business.
What is the slogan/message for the company? We'll find, what others miss.
Was the message effective? Why or why not? Yes I thought this commercial and message was very effective because anyone who see's this doesn't want that happening to them, so they are going to want to go there.
Company: Bud Light
Target Audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Again there were different camera shots but nothing that enhanced the message.
What is the slogan/message for the company? Great taste that will fill you up, and never let you down.
Was the message effective? Why or why not? I thought the commercial was funny, and the slogan was good and very effective.
Company: NFL Game Day 2003
Target Audience: Males 18-26
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? There was a far out shot to show what they were doing, and then they zoomed in at then end.
What is the slogan/message for the company? Want even tougher tackles?
Was the message effective? Why or why not? Yes, Well the commercial really got my attention, and even though the "slogan" wasn't very catchy, I thought the commercial was effective and got the point across very well.
Company: Budweiser
Target Audience: Older Males (25-45)
What persuasive method used (humor, action, celebrity, human interest, etc.)? They used humor
How were camera shots and editing used to enhance the message? They used a lot of different camera shots, which made the commercial look cool but it didn't do much to help enhance the message.
What is the slogan/message for the company? No Slogan
Was the message effective? Why or why not? I thought that the commercial was funny, and was something different from most beer commercials which is why I think it caught the attention of people.
Company: Chrysler
Target Audience: Women(30-50's)
What persuasive method used (humor, action, celebrity, human interest, etc.)? They used a celebrity, Cher.
How were camera shots and editing used to enhance the message? They used far away shots to show the car, and up close shots to show the features. Fast cutting shots to make the commercial smooth.
What is the slogan/message for the company? Drive and Love
Was the message effective? Why or why not? Yes, because the target audience was towards women. They wouldn't use that slogan more so for males becaue they want something "strong". But for women they want something softer, and loveable.
Company: Pepsi Twist
Target Audience: Everyone
What persuasive method used (humor, action, celebrity, human interest, etc.)? Yes, they used the Osbournes and the Osmonds.
How were camera shots and editing used to enhance the message? They used really cool editing in this commercial, they had the Osbournes zip out into the Osmonds which was really unique because it is like no other soda commercial.
What is the slogan/message for the company? A tiwst on a great thing.
Was the message effective? Why or why not? Yes, I thought this commercial and message are extremely effective. Very creative.
Company: Fed Ex Express
Target Audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? They didn't really do anything to enhance the message.
What is the slogan/message for the company? No Slogan
Was the message effective? Why or why not? This commercial was effective because it went off the movie "cast away" and it was just funny because everything inside the package was all survival things. Sent a good message.
Company: Dodge
Target Audience: Males (30-50ish)
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/action
How were camera shots and editing used to enhance the message? The camera has a zoomed out pan shot to show the whole truck, and then zooms in to convey the message of the commercial.
What is the slogan/message for the company? Grab life by the horns
Was the message effective? Why or why not? To me not really, the commercial didn't have alot to do with the truck itself or the slogan. So the message of this commercial didn't really come across.
Company: Gatorade
Target Audience: Any athletes.
What persuasive method used (humor, action, celebrity, human interest, etc.)? The used Kevin Garnett, and Michael Jordan. Two of the best basketball players ever.
How were camera shots and editing used to enhance the message? They just had a wide shot of them playing.
What is the slogan/message for the company? Is it in you?
Was the message effective? Why or why not? Yes I thought this commercial and message were really good, I thought using the 2 best basketball players was a really good idea because kids/athletes want to be just like them. The message asks if you have it in your self to push it to be that good.
Company: ESPN
Target Audience: Males
What persuasive method used (humor, action, celebrity, human interest, etc.)? They used the guys that do the ESPN talk shows, also used humor.
How were camera shots and editing used to enhance the message? They had a few good shots throughout the commercial, nothing special.
What is the slogan/message for the company? This is SportsCenter.
Was the message effective? Why or why not? The commercial was alright, had some humor to it. Didn't wcatly get the point across.
Company: H&R Block
Target Audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Used Willie Nelson, also they used humor throughout the commercial.
How were camera shots and editing used to enhance the message? They just had alot of different camera shots, nothing really pretaining to the business.
What is the slogan/message for the company? We'll find, what others miss.
Was the message effective? Why or why not? Yes I thought this commercial and message was very effective because anyone who see's this doesn't want that happening to them, so they are going to want to go there.
Company: Bud Light
Target Audience:
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Again there were different camera shots but nothing that enhanced the message.
What is the slogan/message for the company? Great taste that will fill you up, and never let you down.
Was the message effective? Why or why not? I thought the commercial was funny, and the slogan was good and very effective.
Thursday, April 16, 2009
Advertising-Maxium
1. 5 Million people (11.25 million)
2. 20% (34%)
3. 82% (80%)
4. $50-80,000 ($63,000)
5. 95% (78%)
6. 67% (73%)
7. 31% (66%)
8. 84% (80%)
9. About $2,000 ($1,560)
2. 20% (34%)
3. 82% (80%)
4. $50-80,000 ($63,000)
5. 95% (78%)
6. 67% (73%)
7. 31% (66%)
8. 84% (80%)
9. About $2,000 ($1,560)
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